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Research papers

Qualitative research among consumers in Arab countries

The main purpose of this paper is to review the current status of qualitative research in the Arab world. The survey first considers the meaning and significance of qualitative research as well as its specific importance to the Arab world....

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Tawfik Abdel-Mohsen, Michael J. Baker, Tarek B. Arafa, Gamal El-Don M. El Morsy
June 15, 1987
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Citation

Abdel-Mohsen, Baker, Arafa and El Morsy (1987a, June 15). Qualitative research among consumers in Arab countries. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-among-consumers-in-arab-countries